The dress pictured is from the Creative Bee collection presented during the India Week in Hamburg. This fashion design company puts together different designers to create beautiful cloths in line with sustainability and ethics, promoting at the same time promising Indian artists and allowing them to make a living with fashion.
Creative Bee like many others brands meet a demand for ethical and sustainable cloths and also emerge as the solution to fast fashion. Nowadays a piece of cloth costs less than before and consumers tend to buy much more (in 2014, they bought 60% more cloths as in 2000) while using these new pieces 1-2 years only. This consumption trend damages our environment and our health. It is estimated that 1 200 liters of water are needed to grow the cotton for one t-shirt. About 7000 chemicals are used in this industry. According to Greenpeace, in Germany, 60 pieces of clothing are bought every year and only half of them are regularly worn. In Europe, 5,8 Millions tons are thrown, of which 75% ends up in landfills.
To fight fast fashion, Greenpeace shares information about chemicals and environmental pollution caused by this industry to raise awareness. Start ups and designers are reconsidering the purpose of their work: produce and consume differently and create diversity in dressing (with digitalisation and rapid changes in fashion, we tend to wear all the same cloths and be uniform).
Leading companies are not proactive and need to be forced to change, by legislation and through modifications of consumption patterns. In the world of ethic fashion, medium and small enteprises are actually taking the lead.
During the event “Sustainable Fashion Show” in Hamburg, the speakers (Creative Bee, Greenpeace) came to the conclusion that to make a change, we need:
- A new vision in design
- Legislation and regulations
- New ideas, creativity
- A paradigm shifting
- And collaboration with others.
Additionally, by modifying our consumption habits, we make a clear signals to businesses that in this new area of sustainability and ethics, fast fahion does not make any sense anymore.
What do you think about the above list? Woud you add anything else?
Follow my adventure in Germany in my Instragram: @CSRinfluencers
Hint: If you want to hire a motivated, engaged and competent person, do not hesitate to write an email at email@example.com